Projects ― Set Design Direction ― Tesco F&F | Supermarket Woman

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Tesco F&F - Supermarket Woman

 

The F&F campaign was an agency wide brief and I was responsible for the Set Design Direction for the campaign Art Direction and TVC. 

F&F represents the fun part of the supermarket shop. The aisle is the place where kaftans and flip-flops can break up the humdrum of the shopping list. And it’s where 'accidental' dresses get bought by customers who were only popping out for a pint of milk.

’Supermarket Woman’, champions F&F clothing’s supermarket heritage and shakes off the stigma of supermarket fashion. Designed to appeal to women who love fashion, are confident in their taste, and haven’t forgotten fashion’s fun side, we launched our first campaign for SS’17 across TV, digital, print, out of home and an always-on social strategy.

 

ODD London | Set Design Direction - Luke Williams | Photography - Simon Burstall

TVC / VOD / Social

Set Design Direction

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OOH - Ventricular