Inspired by the heritage of the brand we created a campaign creative using art direction inspired by the iconic brand imagery of the past.

Using a dynamic art directional device of seamless horizons we combine the horizon-lines contained within two images: one “WORK” focused and another “PLAY” focused.

The horizon-line linking the two images communicating the seamless versatile style of the Perry Ellis product whilst laying the foundation for future evolution of our Life Ready brand positioning. 

A campaign idea that communicates both brand proposition and product functionality whilst inspiring new customers.