Projects ― VFX Direction & Set Design Direction ― Mercedes Benz Fashion Festival X General Pants Co.

Mercedes Benz Fashion Festival X General Pants Co.

To launch the Summer 2013 collection General Pants Co. hit the catwalk at Mercedes Benz Fashion Festival. For this project I developed the events theme with VFX Art Direction and Set Design Direction.

General Pants Co. | Art Direction / VFX Direction & Set Design Direction - Luke Williams | Styling - Pip Edwards

Set Design Direction

VFX Art Direction