Projects ― Creative Direction / Art Direction / Mixed Media Graphic Design ― MARKET X General Pants Co.















MARKET X General Pants Co.
Market is a lifestyle-clothing brand based in Los Angeles, known for its distinctive graphic language and carefully crafted cut-and-sew garments. I had the opportunity to collaborate with Market for their exclusive launch in Australia at General Pants Co. Our goal for this project was to capture the brand's graphic heritage and create a hands-on aesthetic. Taking the lead, I personally executed the mixed media elements, ensuring a seamless fusion of artistry and brand identity.
General Pants Co. | Creative / Art Direction / Mixed Media Graphic Design - Luke Williams | Photography - Bowen Arico | Styling - Charlotte Agnew | Animation - Jericho Marcel
Animation Direction
Retail Activation


Social Media - Takeover
OOH
CRM - Campaign Launch