Projects ― Creative Direction / Art Direction ― Iceberg | Fearlessly Creative
Iceberg - Fearlessly Creative - Global Campaign SS/17
For the Iceberg Spring/Summer 17 campaign we champion the kids who inspire the brand. Specifically Luka Sabbat and Sarah Snyder, ultimate Insta-favourites and restless multi-hyphenates.
We ‘pretend’ to let the duo loose as photographers, stylists and models for the campaign. “Cameras in hand, the pair snapping each other on the subway and in the studio, all dashing, charming, and beautiful, set to rake in so many likes that they'll have to turn the notifications off.”
Whilst the collection riffs on Iceberg's past, the campaign heads straight for the future. Utilising social media stars like Luka and Sarah, who live online as much as in real life, with the aim to spread throughout the Insta-world as fast as you can load an Instagram story. The art direction reminiscent of the digital world that has made our talent famous.
The ultimate aim is to produce something that feels raw and disruptive but entirely native and familiar to the generation of our talent.
ODD London | Creative / Art Direction - Luke Williams | Photography - Eric Chakeen
Film
Art Direction
Digital Media Takeover
Social Media
OOH - Milan
