Projects ― Creative Direction / Art Direction ― General Pants Co | Led By None
General Pants Co - Led By None - Brand Campaign
We proudly wear our inside on the outside. Every mood. Every vibe. Every version of who we are. Because we’re not one thing, we’re every damn thing and every version of ourselves is true.
We decide who we are, every single day, with whatever we button down, roll up, and zip on. We own it all, from the smallest detail, to the boldest. We’re true to ourselves, today and everyday. We’re led by none.
Fabric Agency | Creative / Art Direction - Luke Williams | Photography - Daphne Nguyen | Film - Maud Chaupis
Social
OOH & Retail - COMING SOON