An Art Direction project for the new Fall Outerwear Collection for Forever 21, across digital and retail channels. Featuring grown up, premium pieces at slightly higher price points, we needed to extend the brand’s appeal and assert it’s authority with a discerning, contemporary audience.

We partnered with Anja Rubik for their Fall 2014 campaign. 

Working with acclaimed fashion photographer, Daniel Jackson, the resulting imagery has a high-fashion edge to it and beautifully showcases the collection, with subtle and autumnal colours.

The campaign launched across print, in-store collateral, digital display and OOH across all Forever 21 markets globally.