Projects ― Creative / Art Direction ― Eastpak | L.A.B.

 

Eastpak - L.A.B.

 

Defining the identity for Eastpak LAB collection. A range of premium backpacks that combine the brands iconic shapes with the very best high-end materials.

 

ODD London | Creative / Art Direction - Luke Williams | Photography - Baker & Evans / Ivan Ruberto

Art Direction

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Campaign Content

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CREATIVE EFFECTIVENESS

Eastpak | The Journey In Numbers

The collective results working with Eastpak for 4+ years

+60%

Increase In Ecomm Sales

+73%

Increase In Brand Consideration

+52%

Increase In Online Brand Search