Projects ― Art Direction / Design ― Eastpak | #ADDTHESTORY Season 2

 

Eastpak - #ADDTHESTORY Season 2

 

For the second season of global campaign #ADDTHESTORY, we take Eastpak back to the streets and own the relationship between people, bags and daily urban exploration, whilst simultaneously showcasing a diverse range of products.

 

ODD London | Creative / Art Direction - Luke Williams | Photography - Ben Grieme

Campaign Evolution - Print

Digital Media Banners & Social Media

Catalogue - Art Direction