Through collaboration leading brands have the ability to think bigger and bolder to create a source of aspirational power. In the current economy, what drives long term growth isn't just price. It’s the ability to cultivate desire, driven by intangible social and cultural capital that a brand builds in the partnership of good design, aesthetics and unique identity.

Defined by a heritage of wearers embodying the spirit of progress, Dickies is a brand that has always made iconic products that ultimately stand for more than their function, making them much more than an everyday commodity.