Projects ― Creative Direction / Art Direction ― Champion | Rochester Collection

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Champion - Rochester Collection

 

Established in Rochester, New York in 1919, Champion has a unique heritage as an originator and innovator of men’s and women’s athletic apparel. The brand has pioneered some of the most important innovations in the category, such as Reverse Weave® sweatshirts, mesh practice uniforms and sports bras.

Working together with the iconic sportswear brand on a bold campaign direction for AW/19 we re-affirmed Champion’s resurgence in the streetwear scene, giving a company celebrating 100 years the confidence that its growth trajectory will continue.

 

ODD London | Creative / Art Direction - Luke Williams | Photography - Tom Sloan

Film

 

Social Media

 

 Art Direction