Projects ― Creative Direction / Art Direction / Graphic Design ― Champion | A/W 19
Champion | AW/19
Throwing out the old, one dimensional, and sometimes alienating way we see Champions. We embrace failure and reject perfectionism.
We set out to prove that the path isn't set, the future isn't defined and anything is possible transforming Champion to be the brand to support the next generation in redefining what it means to be a Champion and the realities of what it really takes.
Taking cues from the champions of the sporting world. Stoic, triumphant & heroic imagery that evokes moments of sporting Triumph.
We subvert the stereotypical qualities of “Champions” using a graphic cross platform layout style that blurs the lines between advertising and editorial, allowing us to use provocative statements to redefine what it really takes to be a Champion.
ODD London | Creative / Art Direction - Luke Williams | Photography - Tom Sloan
Digital - eCommerce
Social Media
Art Direction
OOH
