Projects ― Marketing Strategy ― Assembly Label | Head Of Marketing
Assembly Label | Head Of Marketing
As the Head Of Marketing my primary purpose was to lead the Marketing Channel to bring the Assembly Label brand vision and value proposition to life through the creation and execution of long-range marketing strategies that drive customer acquisition and loyalty to achieve targets.
Born from a desire to create well-made products that embody the relaxed, Australian coastal lifestyle Assembly Label reflects an appreciation for minimalist design, with collections that are clean and considered, favouring high-quality materials and refined detail over adornment.
Through carefully curated design principles with a minimalist influence, each and every touch point of the Assembly Label brand reflects a simplified approach to clothing and lifestyle pieces for coastal living.
In an effort to inspire, innovate and communicate we collaborate with and support local designers, photographers, architects and artists with a shared appreciation for minimalist design and relaxed coastal living providing insight into their individual craftsmanship and we celebrate their creative contribution to local communities.
Assembly Label | Head Of Marketing - Luke Williams
20:1
Return On Marketing Investment
+92%
Customer Lifetime Value
Customer Retention & Email Marketing
RESULTS
A highly effective and profitable customer retention strategy driving business growth.
+185%
Total Database List Growth
+70%
Total Growth In Email Revenue
+50%
Increase In Sessions
Digital Marketing
RESULTS
Delivering high performance and results across all digital media.
14:1
Digital Marketing ROAS
+140%
Increase In New Users
+150%
Growth In Online Revenue
Social Media
RESULTS
Engaging social content leading to organic audience growth and amplified brand awareness.
+25%
Increase In Audience Growth
+20M
Total Organic Impressions
+25%
Average Reach Rate
The Journal
RESULTS
Driving customer acquisition and traffic through engaging and relevant content exposing the brand to new audiences as we celebrate their contribution to local communities.
+500K
Unique Page Views
+40%
Increase In Sessions
#1
Landing Page On-Site