Projects ― Marketing Strategy / Head Of Marketing ― Assembly Label | eCommerce Website
Assembly Label | eCommerce Website
A new and immersive customer centric Assembly Label eCommerce experience, created in collaboration with partners The Working Party we capture the relaxed, minimal aesthetic of the brand through a refined process of digital UI/UX design transformation to create a website thousands use seamlessly every day.
As Head Of Marketing at Assembly Label I lead our cross functional team with a wealth of in-house, retail expertise, in a rigorous design and development process to deliver flawless on brand execution creating an industry leading online experience.
Using a unique blend of proprietary technology, data-led decisions and design we delivered a new online store able to take advantage of the shifting landscape whilst increasing revenue and profit—without sacrificing customer experience or brand equity.
A few features Assembly Label customers can now experience on the new online store:
1. Find products in stock at their closest store.
2. An on site eStyler that recommends products to complete their outfit.
3. Personalised email content through customer profiling in Klaviyo.
4. Engaging Lifestyle content from delicious recipes to travel inspiration a the new look journal page.
5. A better understanding of product features, fabrication, colour, garment origin and Tier 1 supplier traceability.
6. Rounding up purchase amounts with a charitable donation at checkout.
Assembly Label | Head Of Marketing - Luke Williams | eCommerce Manager - Holly Freeman | Graphic Design - Mandy Flack | Agency - The Working Party
Mobile First Design UI & UX
